Why coaching in business today? The need for innovation is endless. Business must keep reinventing not only their products and services and ways of delighting their customers, but also the way they organize themselves; communicate, coordinate activities; and stay current with changing technology, demographics, politics, government regulations, and competitive pressures.
Because of relentless downsizing and process reengineering efforts, the traditional relationship between the organization and employee has been irreparably changed. Consequently, even outstanding performers do not anticipate staying with one organization for their entire career and are always working with the knowledge, at least in the background, that their current position is temporary. Organizations have to find a way to retain such people as long as possible by providing both attractive compensation and a chance to continuously learn.
Coaching is a way of working with people that leaves them more competent and more fulfilled so that they are more able to contribute to their organizations and find meaning in what they are doing.
